DAF Trucks, part of the US-headquartered PACCAR Group, is a leading truck manufacturer. The company is particularly strong in the heavy vehicles (HCV >16 tons) segment.

In order to obtain a better understanding of the Russian market, DAF engaged Larive to conduct an analysis of the competition in the premium truck segment in Russia (e.g. Iveco, Man, Mercedes, Scania, Renault and Volvo), gathering information with regards to the business set-up of the competition, their organisation structure, their sales–; pricing-; dealer-; management strategy and how competitors deal with imports.