MSC and ASC jointly launched a Seaweed Certification and ecolabelling program in 2018. Five years after the start of the program, the market penetration on eco-labelled seaweed products was still in its early days. Larive performed an analysis of the seaweed market in South Korea and assessed the opportunities and challenges for eco-labelled seaweed products. The goal was to understand the market and gain insights into how to stimulate the eco-labelling seaweed certification program in South Korea, focusing on the growing demand for certified sustainable seaweed and use of MSC & ASC ecolabels on seaweed products. The report provided an overview of the market landscape, market status ecolabelling of seaweed,  competitive landscape, market development perspectives and ASC-MSC market strategy recommendations.