Brink Towbar Systems, headquartered in the Netherlands, is a leading company in development, production and sales of towbars and cable sets for passenger cars.
Brink requested Larive to support its market entry strategy development in China. Larive supported Brink with conducting market research, identifying the Key EV manufacturers in China and developing a rout-to-market strategy, facilitating the decision-making processes in their strategy development. As a result, lead generation and network establishment facilitated Brink to position itself to influence future towbar standards in China and obtain market share.
Larive-Asia Base has supported Brink with market research for domestic towing in China. The investigation was carried out under strict Covid 19 conditions but offered an in-depth view covering all market aspects. Even more impressive was the result of the exporting plans of Chinese OEM’s entering the EU market. There Larive-Asia base exceeded the expectation by workshops delivering hot handovers and planting seeds for future business. The communication and clear management of expectations results in 2 hands-on reports that helps Brink to be successful on a new market and with new customers. – Klaas de Vries (Vice President OE Sales)
