Britvic Worldwide Brands Ltd. is one of Europe’s leading soft drink companies with a viable portfolio of market leading brands. To enable Britvic to become a top sector player in Asia, Britvic required a deeper insight into the fruit juice industry of several Asian countries. Through detailed business intelligence and thorough analyses, Larive evaluated the market attractiveness, the company’s ability to compete and shortlisted suitable partners for Britvic. Subsequently, Larive supported Britvic with transaction services by supporting negotiation processes and contracting.