Difrax is a leading player in the design and branding of baby products, such as baby soothers, drinking bottles and accessories. Difrax engaged Larive to support with defining its market entry strategy in China and assessing the legal framework (import tariffs, trade restrictions, licenses & certifications, design & trademark protection and product liability). Based on a detailed profile, Larive shortlisted potential distributors for Difrax, organised orientation trips to meet with selected distributors and supported setting up a partnership with Leyou, China’s leading omni-channel retailer for baby products.