Peter Rasmussen is director of AsiaBase research and fluent in Mandarin Chinese and has lived in China for more than 25 years. He has set up > 250 foreign companies in China (LEGO among others) and currently sits on the board of six foreign-invested companies in China. Peter specializes in providing strategic advice to top-level decision makers regarding China market entry and marketing strategies, focusing on how to handle emerging competition from fast-growing Chinese competitors.